Essentials of Marketing Communications

Essentials of Marketing Communications


Yazar Prof Jim Blythe
Yayınevi Pearson Education
ISBN 9780273702054
Baskı yılı 2005
Sayfa sayısı 352
Ağırlık 0.68 kg
Edisyon 3
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
1 Theories of communication 1
2 The communications mix 39
3 Print media advertising 69
4 Active media : TV, radio and cinema 87
5 Outdoor advertising 113
6 Public relations and corporate image 129
7 Branding, packaging and merchandising 159
8 Managing exhibitions and trade events 186
9 Direct and database marketing 204
10 Sales promotion 235
11 Personal selling and sales management 253
12 Twenty-first century marketing communications 285

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 249.75 TL
2 ay 129.25 TL 258.49 TL
3 ay 87.83 TL 263.49 TL
6 ay 46.83 TL 280.97 TL
9 ay 33.30 TL 299.70 TL
12 ay 26.95 TL 323.43 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 249.75 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.