Essentials of Marketing Communications

Ana sayfa
Ticaret
Essentials of Marketing Communications

Yazar	: Prof Jim Blythe
Yayınevi	: Pearson Education
ISBN	: 9780273702054
Baskı yılı	: 2005
Sayfa sayısı	: 352
Ağırlık	: 0.68 kg
Edisyon	: 3
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

1	Theories of communication	1
2	The communications mix	39
3	Print media advertising	69
4	Active media : TV, radio and cinema	87
5	Outdoor advertising	113
6	Public relations and corporate image	129
7	Branding, packaging and merchandising	159
8	Managing exhibitions and trade events	186
9	Direct and database marketing	204
10	Sales promotion	235
11	Personal selling and sales management	253
12	Twenty-first century marketing communications	285

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	249.75 TL
2 ay	131.74 TL	263.49 TL
3 ay	88.66 TL	265.98 TL
6 ay	46.00 TL	275.97 TL
9 ay	31.77 TL	285.96 TL
12 ay	24.66 TL	295.95 TL