Kleppner s Advertising Procedure

Kleppner s Advertising Procedure


Yazar Ron Lane Karen King Tom Reichert
Yayınevi Pearson Education
ISBN 9780132465519
Baskı yılı 2010
Sayfa sayısı 840
Ağırlık 1.69 kg
Edisyon 18
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppners Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firms marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Part I: The Place of Advertising Chapter 1. Background of Todays Advertising Chapter 2. Roles of Advertising Part II: Planning the Advertising Chapter 3. Brand Planning and the Advertising Spiral Chapter 4. Target Marketing Part III: Target Marketing Chapter 5. The Advertising Agency, Media Services, and Other Services Chapter 6. The Advertisers Marketing/Advertising Operation Part IV: Media Chapter 7. Media Strategy Chapter 8. Using Television Chapter 9. Using Radio Chapter 10. Using Newspapers Chapter 11. Using Magazines Chapter 12. Out-of-Home Advertising Chapter 13. Digital and Direct-Response Advertising Chapter 14. Sales Promotion Part V: Creating the Advertising Chapter 15. Research in Advertising Chapter 16. Creating the Message Chapter 17. The Total Concept: Words and Visuals Chapter 18. Print Production Chapter 19. Video and the Commercial Chapter 20. The Radio Commercial Chapter 21. Trademarks and Packaging Chapter 22. The Complete Campaign Part VI: Other Environments of Advertising Chapter 23. International Advertising Chapter 24. Economic, Social, and Legal Effects of Advertising

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 127.50 TL
2 ay 65.98 TL 131.96 TL
3 ay 44.84 TL 134.51 TL
6 ay 23.91 TL 143.44 TL
9 ay 17.00 TL 153.00 TL
12 ay 13.76 TL 165.11 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 127.50 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.