Research Methods in Business Studies

Research Methods in Business Studies

Yazar : Pervez Ghauri ; Kjell Gronhaug
Yayınevi : Pearson Education
ISBN : 9780273712046
Baskı yılı : 2010
Sayfa sayısı : 288
Ağırlık : 0.50 kg
Edisyon : 4
Stok durumu : Tükendi   

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.? It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

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Provisional TOC

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PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH

1. Introduction
2. Research in business?


PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements

7. Data sources
8. Data Collection
9. Sampling in empirical research
10.?Preparation and analysis of data


PART THREE:?IMPLEMENTATION?
11. Quantitative data analysis

12.?Qualitative Data analysis?

13. Writing the final report