Designing Brand Experience: Creating Powerful Integrated Brand Solutions

Designing Brand Experience: Creating Powerful Integrated Brand Solutions


Yazar Robin Landa
Yayınevi CENGAGE Delmar Learning
ISBN 9781401848873
Baskı yılı 2005
Sayfa sayısı 224
Ağırlık 0.71 kg
Edisyon 1
Stok durumu Tükendi   

In todays competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
Foreword by Steve Liska
A brief overview of the history of branding
Ch. 1 What is branding? 3
Ch. 2 The branding process 29
Ch. 3 Formulating relevant branding concepts 45
Ch. 4 Brand constructs : strategic advantages 59
Ch. 5 On designing 97
Ch. 6 Designing visual language elements of the brand identity 125
Ch. 7 Designing brand identity applications : identification graphics 149
Ch. 8 Designing brand identity applications : advertising and promotional design 175
Ch. 9 Behind the brand 223
Ch. 10 The ethics of branding 241