For undergraduate and graduate electronic commerce courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how its being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of E-Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in E-Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks Part 5: E-Commerce Support Services Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services Part 6: E-Commerce Strategy and Implementation Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure