The Advertising Concept Book: Think Now, Design Later

The Advertising Concept Book: Think Now, Design Later


Yazar Pete Barry
Yayınevi Thames & Hudson
ISBN 9780500514054
Baskı yılı 2008
Sayfa sayısı 272
Ağırlık 0.50 kg
Stok durumu Tükendi   

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, "The Advertising Concept Book" can help anyone produce better advertising.