Media Ethics (NAI)

Media Ethics (NAI)


Yazar Philip Patterson Lee C Wilkins
Yayınevi McGraw-Hill Higher Education
ISBN 9780071101844
Baskı yılı 2007
Sayfa sayısı 366
Ağırlık 0.49 kg
Stok durumu Tükendi   

By combining real-life and hypothetical cases with a succinct introduction to ethical theory, this text helps students prepare for the ethical situations they will encounter in the media professions. It is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism. The new edition reflects changes in the world post 9/11, including the war in Iraq, the Enron and WorldCom scandals, and a new look at media and democracy in light of FCC-approved media consolidation.
Chapter 1. An Introduction to Ethical Decision Making Chapter 2. Information Ethics: A Profession Seeks the Truth Chapter 3. Advertising Ethics: From Buyer Beware to Empowerment Chapter 4. Loyalty: Choosing Between Competing Allegiances Chapter 5. Public Relations: Standards of Advocacy? Chapter 6. Privacy: Looking for Solitude in the Global Village Chapter 7. Mass Media In a Democratic Society: Keeping a Promise Chapter 8. Media Economics: The Deadline Meets the Bottom Line Chapter 9. Picture This: The Ethics of Photo and Video Journalism Chapter 10. New Media: Continuing Questions and New Roles Chapter 11. The Ethical Dimensions of Art and Entertainment Chapter 12. Becoming A Moral Adult Bibliography Index