Pricing and Revenue Optimization

Pricing and Revenue Optimization


Yazar Robert Phillips
Yayınevi Stanford University Press
ISBN 9780804746984
Baskı yılı 2005
Sayfa sayısı 368
Ağırlık 0.82 kg
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Ch. 1 Background and introduction 1
Ch. 2 Introduction to pricing and revenue optimization 18
Ch. 3 Basic price optimization 38
Ch. 4 Price differentiation 74
Ch. 5 Pricing with constrained supply 99
Ch. 6 Revenue management 120
Ch. 7 Capacity allocation 149
Ch. 8 Network management 176
Ch. 9 Overbooking 207
Ch. 10 Markdown management 240
Ch. 11 Customized pricing 264
Ch. 12 Pricing and revenue optimization and customer acceptance 301
App. A Optimization 323
App. B Probability 327

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1796.46 TL
2 ay 947.63 TL 1895.26 TL
3 ay 637.74 TL 1913.23 TL
6 ay 330.85 TL 1985.09 TL
9 ay 228.55 TL 2056.94 TL
12 ay 177.40 TL 2128.80 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 1796.46 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.