McQuails Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuails Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from; Pertti Alasuutari Ien Ang Jan L. Bordewijk Jay G. Blumler Roland Barthes Oliver Boyd-Barrett Muriel G. Cantor James Carey Peter Dahlgren Daniel Dayan Everette E. Dennis Todd Gitlin Alvin W. Gouldner Robert M. Entman Celia von Feilitzen Marjorie Ferguson Edward S.Herman Terhi Rantanen Stuart Hall Joli Jenson Elihu Katz Judith Lichtenberg John H.
McManus Joshua Meyrowitz C. Wright Mills Merrill Morris John C. Nerone W. R. Neumann Janice Radway Ronald E. Rice Karl Erik Rosengren James Slevin Pamela J. Shoemaker John Tomlinson Gaye Tuchman Ellen Wartella Judith Williamson Dolf Zillmann Liesbet van Zoonen
PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY General Introduction PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail Editors Introduction Media Sociology - Todd Gitlin The Dominant Paradigm A Cultural Approach to Communication - James W Carey A New Paradigm? - Liesbet van Zoonen The Propaganda Model - Edward S Herman A Retrospective PART THREE: MASS MEDIA AND SOCIETY Editors Introduction The Mass Society - C Wright Mills The Communications Revolution - Alvin W Gouldner News, Public, and Ideology Defining Media Events - Daniel Dayan and Elihu Katz Media and Behavior - a missing link - Joshua Meyrowiz PART FOUR: FROM OLD TO NEW MEDIA Editors Introduction Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam Artifacts and Paradoxes in New Media - Ronald E Rice The Internet as Mass Medium - Merrill Morris and Christine Ogan The Internet and Forms of Human Association - James Slevin PART FIVE: NORMATIVE THEORY Editors Introduction The Press and the Public Interest - Everette E Dennis A Definitional Dilemma Foundations and Limits of Freedom of the Press - Judith Lichtenberg On Social Responsibility Theory - John C Nerone The Public Sphere as Historical Narrative - Peter Dalhgren New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim PART SIX: GLOBAL MASS COMMUNICATION Editors Introduction Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen The Discourse of Cultural Imperialism - John Tomlinson International Communication at the Mass Media Level - Karl Erik Rosengren The Mythology about Globalization - Marjorie Ferguson PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION Editors Introduction A New Gatekeeping Model - Pamela J Shoemaker Making News - Gaye Tuchman Time and Typifications Does Serving the Market Conflict with Serving the Public? - John H McManus The Hollywood TV Producer - Muriel G Cantor PART EIGHT: MEDIA CONTENT Editors Introduction Rhetoric of the Image - Roland Barthes Meaning and Ideology - Judith Williamson The Television Discourse; Encoding and Decoding - Stuart Hall The Ideal Romance - Janice Radway PART NINE: THE MEDIA AUDIENCE Editors Introduction Three Phases of Reception Studies - Pertti Alasuutari Streamlining Television Audiences - Ien Ang Fandom as Pathology - Joli Jenson The Consequences of Characterization Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen The Future of the Mass Audience - W Russell Neuman PART TEN: MASS MEDIA EFFECTS Editors Introduction Publicity and Pluralistic Ignorance - Elihu Katz Notes on the Spiral of Silence Framing - Robert M Entman Towards Clarification of a Fractured Paradigm Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant