"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text thats robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; It simplifies the task of demonstrating student learning through course embedded assessment; The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
PART ONE: Strategy, Corporate Entrepreneurship, and Leadership 1. Strategy and the Quest for Competitive Advantage 2. Leadership and the Strategic Management Process 3. Evaluating a Companys External Environment PART TWO: Factors Shaping Strategic Choices 4. Internal Situation Analysis: Evaluating a Companys Resources, Cost Position, and Competitive Strength 5. The Five Generic Competitive Strategies PART THREE: Executing the Strategy 6. Supplementing the Chosen Competitive Strategy- Other Important Business Strategy Choices 7. Strategies for Competing in International Markets PART FOUR: Beyond Competitive Strategy 8. Strategies for Multibusiness Corporations 9. Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability 10. Superior Strategy Execution-Another Path to Competitive Advantage PART FIVE: Cases in Strategic Management 1. Mystic Monk Coffee 2. Whole Foods Market in 2008: Vision, Core Values, and Strategy 3. Competition in the Golf Equipment Industry in 2009 4. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership 5. Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 6. Apple Inc. in 2009 7. Nintendos Strategy in 2009: The Ongoing Battle with Microsoft and Sony 8. Googles Strategy in 2009 380 9. SkyWest, Inc. and the Regional Airline Industry in 2009 Section B: Corporate Strategy in Multibusiness Companies 10. PepsiCos Diversification Strategy in 2008 11. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value? Section C: Implementing and Executing Strategy 12. Robin Hood 13. Wal-Mart Stores Inc. in 2008: Managements Initiative to Transform the Company and Curtail Wal-Mart Bashing 14. Southwest Airlines in 2008: Culture, Values, and Operating Practices Section D: Business Ethics and Social Responsibility 15. Countrywide Financial Corporation and the Subprime Mortgage Debacle