E-commerce 2013

E-commerce 2013

Yazar : Kenneth Laudon Carol Traver
Yayınevi : Pearson Education
ISBN : 9780273779353
Baskı yılı : 2013
Sayfa sayısı : 912
Ağırlık : 1.27 kg
Edisyon : 9
Stok durumu : Tükendi   
For the undergraduate and graduate e-commerce course in any business discipline.

?

?

The market-leading text for E-commerce.?

This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field.

?

The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. ?All opening, closing and ?Insight on? cases are new or updated.?

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:? The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce