Contemporary Business

Contemporary Business


Yazar Louis E. Boone David L. Kurtz
Yayınevi John Wiley & Sons
ISBN 9780470873762
Baskı yılı 2011
Sayfa sayısı 696
Ağırlık 1.52 kg
Edisyon 14
Stok durumu Tükendi   

Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide students with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
1. The Changing Face of Business 2. Business Ethics and Social Responsibility 3. Economic Challenges Facing Contemporary Business 4. Competing in World Markets 5. Forms of Business Ownership and Organization 6. Starting Your Own Business: The Entrepreneurship Alternative 7. Management, Leadership, and the Internal Organization 8. Human Resource Management: From Recruitment to Labor Relations 9. Top Performance through Empowerment, Teamwork, and Communication 10. Production and Operations Management 11. Customer-Driven Marketing 12. Product and Distribution Strategies 13. Promotion and Pricing Strategies 14. Using Technology to Manage Information Statements 16. The Financial System 17. Financial Management Appendix A Business Law Appendix B Insurance and Risk Management Appendix C Personal Financial Planning Appendix D Developing a Business Plan Appendix E Careers in Contemporary Business