| | | Foreword by Sir John Harvey-Jones | | |
| | | Publishers acknowledgements | | |
| | | Authors acknowledgements | | |
| | | Introduction | | |
| 1 | | The power of persuasion: How empathy and sincerity work wonders for you | | 1 |
| 2 | | Being a good listener: Why listening is so crucial | | 13 |
| 3 | | Attention please: Keeping attention where you want it | | 31 |
| 4 | | Mind your body language: How to read non-verbal signals from others and send out the right ones | | 53 |
| 5 | | Memory magic: The impact of good recall and simple tips to improve your memory | | 83 |
| 6 | | Make words work for you - the power of psycholinguistics: Success can depend on saying the right thing at the right time | | 115 |
| 7 | | Telephone telepathy: Learn to use the telephone to your best advantage and read situations better | | 145 |
| 8 | | Negotiating for mutual benefit: Understand the psychology involved, to achieve the best possible result | | 181 |
| 9 | | ?Difficult people [and their behaviour]: Who are they? | | 223 |
| 10 | | The personality spectrum: How to identify successfully and deal with different ?types | | 243 |
| | | Appendix: Coffee break answers | | 279 |
| | | Afterword | | 283 |
| | | Index | | 285 |