"Blanchard is demanding. He wont allow you to flip through this book, nod your head, and leave. If youre in, youre going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isnt inexpensive; its differen
Foreword by Brian Solis Part I: SOCIAL MEDIA PROGRAM DEVELOPMENT 1 Chapter 1: Creating the Social Company 3 Evolution, Human Nature, and the Inevitable Socialization of Business 4 Moving Beyond Channels: Social Media vs. Social Communications 7 W