This introduction to the exhibitions industry is written by an exhibitor for exhibitors and students. The author writes with an insiders viewpoint and the experience to summarize a large amount of information into a book that emphasizes a hands-on approach for students or professionals. The book provides an overview of the industry, from jobs to personnel to types of exhibition. It gives advice on how, where, why and to whom one should exhibit, guiding the novice through the entire exhibition process from choosing a venue and designing a stand to deciding on an opening line. There is a glossary of terms including a list of useful names and addresses.
The exhibition business; the nature of exhibitions; choosing an exhibition, managing the event; the stand - basic considerations; stand design strategy; exhibition publications; working the stand; exhibiting overseas.