Preparing students to do research and understand what research can do. Basics of Social Research helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important. This text teaches students to be better consumers of research results and understand how the research enterprise works, preparing them to conduct small research projects. Upon completing this text, students will gain an awareness of the capabilities and restrictions of research, and learn why properly conducted research is important. Using clear, accessible language and examples from real research, this text discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. Learning GoalsUpon completing this book, readers should be able to: Recognize that social research is simultaneously a very important enterprise and one that is not beyond you – you can understand it Become better consumers and understand what research can and cannot do Learn how to properly conducted research Acquire a foundation for further learning about doing research and understand that this activity requires dedication, creativity, and mature judgment