Market-Based Management: Pearson New International Edition

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Market-Based Management: Pearson New International Edition

eBook

Yazar	: Best, Roger
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9781292020396
eISBN	: 9781292028194
Baskı yılı	: 2013
Edisyon	: 6

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Ömür boyu erişim 950 TL

For courses in marketing management or marketing strategy.  A focus on how marketing performance, profitability, and strategies affect profit.  Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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