eBook
Marketing Research with SPSS

Marketing Research with SPSS


Yazar Patrick De Pelsmacker
Yayınevi Pearson International Content
ISBN 9780273703839
eISBN : 9780273732280
Baskı yılı 2008
Edisyon 1

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

Axess
Axess

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cardFinans
cardFinans

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Bonus
Bonus

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World
World

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Maximum
Maximum

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Paraf
Paraf

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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Peşin - 0.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.