Marketing Research, International Edition

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Marketing Research, International Edition

eBook

Yazar	: Burns, Alvin C; Bush, Ronald F.
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9780273768517
eISBN	: 9780273784685
Baskı yılı	: 2013
Edisyon	: 7

For undergraduate marketing research courses. The “nuts and bolts” of marketing research.Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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