Essentials of Services Marketing

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Essentials of Services Marketing

Yazar	: Christopher H. Lovelock Jochen Wirtz Dr Patricia Chew
Yayınevi	: Pearson Education
ISBN	: 9789810679958
Baskı yılı	: 2008
Sayfa sayısı	: 600
Ağırlık	: 1.18 kg
Edisyon	: 1
Stok durumu	: Var Stok detayları
Kargoya teslim	: Aynı gün kargo

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text?s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

	Preface
	Acknowledgements
Part I	Understanding Service Products, Consumers and Markets	2
Chapter 1	Introduction to Services Marketing	4
	Why Study Services?	6
	Services Dominate the Economy in Most Nations	6
	Most New Jobs are Generated by Services	7
	Powerful Forces are Transforming Services Markets	9
	What are Services?	12
	Services Offer Benefits Without Ownership	12
	Four Broad Categories of Services	15
	Definitions of Service	19
	Services Pose Distinctive Marketing Challenges	20
	Expanded Marketing Mix for Services	22
	The Traditional Marketing Mix of 4Ps Applied to Services	22
	The Extended Services Marketing Mix for Managing the Customer Interface	22
	A Framework for Developing Effective Service Marketing Strategies	25
	Understanding Service Products, Consumers and Markets	26
	Applying the 4Ps to Services	26
	Managing the Customer Interface	26
	Implementing Profitable Service Strategies	27
	Chapter Summary	28
Chapter 2	Consumer Behavior in a Services Context	32
	Customer Decision Making: The Three-Stage Model of Service Consumption	34
	Prepurchase Stage	35
	Need Awareness	35
	Information Search	35
	Evaluation of Alternatives	36
	More...

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	273.38 TL
2 ay	144.21 TL	288.42 TL
3 ay	97.05 TL	291.15 TL
6 ay	50.35 TL	302.08 TL
9 ay	34.78 TL	313.02 TL
12 ay	27.00 TL	323.96 TL