The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.
Part 1 Essentials of research 1The nature of business and management research 2The research process and proposal 3Literature review 4 Ethics in business research Part 2 Research methods 5Quantitative and qualitative research 6Sampling strategies 7Survey research 8Secondary data and archives 9Case studies, qualitative interviews and focus groups 10Observation 11 Content analysis and other qualitative approaches 12Experimentation Part 3 Research instruments 13 Measurement and scales 14 Fieldwork: questionnaires and responses 15 Writing up and presenting research outcomes Cases Glossary Index Part 4: Statistical Background (available electronically only) 16. Data Preparation and Description 17. Exploring, Displaying and Examining Data 18. Hypothesis Testing 19. Measures of Association 20. Multivariate Analysis: An Overview Appendices